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Our racing thoughts

Finding quality outsourcers, the story of TangoSource

Does your outsourcing experience resemble the image above? A ton of strangers, randomly trying to find work? And after finally choosing someone from the crowd, having to deal with a lack of accountability, poor work product, and lack of passion. I know, I’ve been there, and I’ve learned many lessons. Hopefully my story will help you save time and anguish.

How is all started:

TangoSource’s 1st product was, drumroll, a social network for tango dancers! After the bliss of the first couple of months, I realized that our market wasn’t big enough, so I included ALL social dancers and created DanceHop, an events 2.0 website. I’ve outsourced the design to Yilei Wang and Ruby on Rails development to a local developer,...

SEO keyword research part 2

When you start optimizing for keywords, a few chosen terms will typically be the most that you can focus on at any given time, so it’s super important to be focused on the right terms. In my previous article introducing SEO keyword research I reviewed keyword intent, and how to determine search term value. Now I’ll be going over the process of finding keyword ideas, and determining competition.

Finding keyword ideas

First things first, you’re going to want a plentiful list of keywords to sort through so you can find a few valuable terms to optimize for, as well as low hanging fruit that you can sprinkle into your content. Going back to our original example, helping a friend’s cupcake...

Intro to SEO keyword research part 1

Countless companies live and die based on their ability to show up highly in on search engine results pages (SERP) for a variety of terms. If you don’t have a lot of money to throw around, getting organic (unpaid) search traffic is one of the best ways to ramp up a business. But where to start? Competing for terms that don’t convert to sales, have no traffic, and/or are too competitive is a sure fire way to fail.

Criterion for winning keywords

Keyword Intent

Choosing the right keyword requires you to get inside the mind of the searcher. Part of the reason why Google has made so much money over the years is that when people search, they are looking for a solution,...