Countless companies live and die based on their ability to show up highly in on search engine results pages (SERP) for a variety of terms. If you don’t have a lot of money to throw around, getting organic (unpaid) search traffic is one of the best ways to ramp up a business. But where to start? Competing for terms that don’t convert to sales, have no traffic, and/or are too competitive is a sure fire way to fail.
Criterion for winning keywords
Choosing the right keyword requires you to get inside the mind of the searcher. Part of the reason why Google has made so much money over the years is that when people search, they are looking for a solution,...